Xero named as FIFA Women’s Football Partner

Xero, the global small business management platform, has  been named as a FIFA Women’s Football Partner under FIFA’s new commercial partnership structure  that will come into effect in 2023. The global partnership will cover the FIFA Women’s World Cup  Australia & New Zealand 2023™, as well as the 2024 and 2026 editions of the FIFA U-20 Women’s World  Cup™ and the FIFA U-17 Women’s World Cup™.  

Xero will use the partnership to champion women’s football and to further empower women working  in small businesses and their communities around the world. As part of the agreement, Xero will also  support two FIFA women’s football development programmes: Capacity-Building for Administrators,  and Coach Education Scholarships. 

“Soccer, like Xero’s customer base, is truly global,” said Rachael Powell, the chief customer officer at Xero, in a statement to Founder Pakistan. “The women’s game is growing in popularity and we see this as a really important partnership that aligns with both what Xero stands for and the impact we strive to deliver for small businesses and communities across the world.

Football clubs are most often not-for-profit social enterprises and are essential for building the pipeline of talent in the women’s game and they also play an important social and economic role in communities right across the world. In order for women’s football to thrive, the financial viability of clubs at all levels is essential to attract, develop and nurture talent. We’re excited to be working with FIFA on women’s football development programs including one focused on Capacity Building for Administrators – using Xero’s expertise and technology to support women’s football development.”


Sarai Bareman, FIFA’s Chief Women’s Football Officer, said: “We are thrilled to officially welcome Xero  on board as a global FIFA Women’s Football Partner under our new commercial partnership structure,  which will allow us to maximise support for the women’s game.  

“Not only is this a momentous day for women’s football globally, but as a proud New Zealander, I am  so excited that FIFA is partnering with a company that was founded in New Zealand. This is a  partnership that will accelerate the growing momentum behind women’s football and our ambition to  make the game truly global. To have a brand on board that is so passionate about empowering  women – and especially one from a co-host of the next FIFA Women’s World Cup in 2023 – is wonderful  to see.”  

Rachael Powell, Xero’s Chief Customer Officer, said: “We’re very excited to announce this partnership  with FIFA and are proud to be a new Women’s Football Partner. Having two great brands come  together to champion women in football from the community level through to the world stage is a  powerful proposition.  

“For women’s football to thrive, the financial viability of clubs at all levels is essential to attract,  develop and nurture talent. Put simply, we believe that better numbers off the field will deliver better  numbers on the field. 

“Together, Xero and FIFA share many goals and important values, driven by a passion and purpose to  foster participation and community connections. This global partnership not only gives us a platform  for brand visibility around the world, it also provides a fabulous opportunity to create deeper  relationships with small businesses and communities that support the growth of the women’s game,”  Powell added.  

Xero, which was founded in New Zealand in 2006, has more than three million subscribers globally,  offering small businesses and their advisers access to real-time financial data anytime, anywhere and  on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to  banks and other financial partners. 

Xero’s partnership category will include small- and medium-sized enterprise (SME) business  management software, accounting and bookkeeping (AB) practice management software, and SME  and AB software app stores.  

The first tournament covered under the partnership will be the expanded FIFA Women’s World Cup™  in 2023 that will see 32 teams compete across nine cities in Australia and New Zealand.  

For more information about the event, visit FIFA.com. To read more about Xero’s commitment to  women’s football, visit xero.com/xero-fifa-womens-football. 

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