About Us

started this when i was 19
wasn’t trying to build anything serious
just wanted to write what i didn’t see anyone else saying

now it’s a focused space to document how business in Pakistan actually works

no hype no noise no startup cheerleading
just research-backed essays clear thinking and real experience

founder files is the core
long-form breakdowns on business operators, capital and whatever else feels worth putting on record

not doing this for growth or clicks
just writing because it deserves to be written