Study: Dastgyr ranks #1 in share of voice among B2B e-commerce marketplaces

Covering 50 earned media impressions for the fiscal year 2022 across podcasts and dot com interviews & features, a new study by Founder Pakistan sought to understand which B2B-eCommerce marketplace has the top share of voice (SOV) in the Pakistani market.

The study concluded that Dastgyr had the highest SOV for the fiscal year 2022, indicating that the business has visionary storytelling and a strong grasp of the science of public relations.

A measure of the market your brand owns compared to your competitors, SOV acts as a gauge for your brand visibility and how much you dominate the conversation in your industry.

Per the T-Algorithm – the eight variables commonly found in companies worth a trillion dollars – SOV directly comes from visionary storytelling, which depends on an earned media-focused marketing strategy.

And the preferred choice of media goes to the Dawn, PYMNTS, Deal Street Asia, Tech In Asia, Bloomberg, and ProPakistani. This data excludes social media, events, podcasts, and sentiment.

A breakdown of SOV research is below.

Date	Story	Publication	Bazaar	Dastgyr	Jugnu	Retailo	Tajir	Salesflo
18th Jun 2022	Is Retailo downsizing due to the global recession?	Founder Pakistan	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
15th Jun 2022	CEO Jazz Aamir Ibrahim & Executive Director Dastgyr Saif Ali	Thought Behind Things	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
14th Jun 2022	Pakistan B2B eCommerce Startup Dastgyr Raises $37M	PYMNTS	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
7th Jun 2022	Pakistan’s startup boom has triggered a “war for talent”	Rest of the World	FALSE	FALSE	FALSE	FALSE	FALSE	TRUE
3rd Jun 2022	American VC firm Kleiner Perkins leads $17m funding in Pakistani B2B marketplace Tajir	Deal Street Asia	FALSE	FALSE	FALSE	FALSE	TRUE	FALSE
3rd Jun 2022	2021 — the year when Pakistani startups saw an unprecedented growth spurt	Dawn	TRUE	FALSE	FALSE	FALSE	TRUE	FALSE
30th May 2022	The bookkeeping gateway to digitise Pakistan’s $150 billion retail industry	Founder Pakistan	TRUE	FALSE	FALSE	FALSE	TRUE	TRUE
23rd May 2022	Are Bazaar and Dastgyr capable of disrupting the construction value chain?	Founder Pakistan	TRUE	TRUE	FALSE	FALSE	FALSE	FALSE
20th May 2022	Telenor Pakistan Furthers Digital Convenience through Partnerships	ProPakistani	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
17th May 2022	Pakistan’s first startup unicorn: Tiger Global–backed Bazaar or Airlift?	Rest of the World	TRUE	TRUE	TRUE	TRUE	FALSE	FALSE
12th May 2022	Jugnu Launches BNPL Through the Sarmaya Partner Program	ProPakistani	FALSE	FALSE	TRUE	FALSE	FALSE	FALSE
22nd Apr 2022	B2B Startup Retailo Buys eCommerce Platform DXBUY	PYMNTS	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
21st Apr 2022	One Under 30: Young Marketer Spotlight – Saif Ali	Branding In Asia	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
20th Apr 2022	Pakistan’s B2B e-commerce firm Dastgyr raising $45m in Series A round	Deal Street Asia	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
3rd Apr 2022	Local startups raise $163m in January-March	Dawn	TRUE	FALSE	TRUE	TRUE	FALSE	FALSE
1st Apr 2022	Pakistani Startups Raise $163 Million During First Three Months of CY2022	ProPakistani	TRUE	FALSE	TRUE	TRUE	FALSE	FALSE
24th Mar 2022	Jugnu enters into strategic alliance with Sary, raises $22.5mn in series A	Profit Magazine	FALSE	FALSE	TRUE	FALSE	FALSE	FALSE
14th Mar 2022	Airlift Mafia: Pakistan’s buzziest startup has created a new class of founders	Rest of the World	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
14th Mar 2022	Dragoneer, Tiger Global Lead New Funding for Pakistan’s Bazaar	Bloomberg	TRUE	FALSE	FALSE	FALSE	FALSE	FALSE
25th Feb 2022	Muawin Announces a First-of-its-Kind B2B BNPL Partnership with Retailo	ProPakistani	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
3rd Feb 2022	Startup Stories with UJ	BetterTech	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
1st Feb 2022	Ex-Careem execs’ startup lands $36m in series A	Tech In Asia	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
21st Dec 2021	Strategic partnership: Bank Alfalah, Dastgyr to facilitate SMEs	Business Recorder	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
22nd Nov 2021	Fastest B2B Tech Startup Ft Retailo	Thought Behind Things	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
5th Nov 2021	Startup Stories With UJ	BetterTech	FALSE	FALSE	TRUE	FALSE	FALSE	FALSE
25th Oct 2021	StartUp Stories with UJ	BetterTech	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
11th Oct 2021	Raising Millions For Your Startup Ft. Dastgyr	Thought Behind Things	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
30th Sep 2021	Should we pay closer attention to Pakistan?	Wamda	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
10th Sep 2021	Digitizing the Retail Industry	Pakistonomy	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
2nd Sep 2021	Meezan Bank, Retailo join hands to support youth entrepreneurs	BOL News	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
24th Aug 2021	Pakistan E-commerce Startup Bazaar Raises $30 Million	Bloomberg	TRUE	FALSE	FALSE	FALSE	FALSE	FALSE
23rd Aug 2021	Interview with Wahaj Ahmed	Retailer Pakistani	FALSE	FALSE	FALSE	TRUE	FALSE	FALSE
23rd Aug 2021	The Future of “Kiryanay Ki Dukans” Ft. Saif Ali	Thought Behind Things	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
2nd Aug 2021	Focusing on the average dukanwala	Dawn	TRUE	TRUE	TRUE	TRUE	TRUE	FALSE
25th Jul 2021	Ex-Careem exec’s B2B marketplace lands $3.5m in SOSV-led round	Tech In Asia	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
19th Jul 2021	What is Venture Capital?	Macro Pakistani	FALSE	TRUE	FALSE	FALSE	FALSE	FALSE
			9	15	7	14	3	2	50
			18	30	14	28	6	4
			Bazaar	Dastgyr	Jugnu	Retailo	Tajir	Salesflo

Dastgyr’s marketing strategy, including public relations through earned media, is led by executive director Saif Ali, who recently spoke at the 92Disrupt conference in Karachi.

Replicating a talk at the Lahore conference, he shared his framework for crafting a founder’s persona.

Details of his talk – while sharing the floor with Z2C director Babar Khan Javed – can be found here.

To work with Saif Ali, apply for the Communications Associate role in his team.