Advertising
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Google to launch operations in Pakistan
Google, a technology giant part of Alphabet Inc. with a market cap of $1.26 Trillion is planning to launch operations…
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Krave Mart onboards Ekaterra on its advertising platform
Krave Mart, a qCommerce grocery startup from Pakistan has on-boarded Ekaterra, a holding company for tea brands such as Lipton,…
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Google opens YouTube Select for advertisers in Pakistan
YouTube Select connects brands to the most popular content, curated by technology to stay relevant when it matters most. In…
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Why are apps in Pakistan launching their advertising verticals?
In March last year, Careem announced it was partnering with Lambda Marketing Solutions in order to launch a digital out-of-home…
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Start-ups are rapidly losing brand equity, says Z2C Limited director Babar Khan Javed
A new report from S&P Global Market Intelligence shows that investors funded 135 Asia-Pacific fintech deals in the June quarter,…
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Journal of Marketing study finds inverse relationship between social media following and engagement
Does a high follower count mean an influencer will generate engagement with sponsored content? Or are small influencers best for…
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Entravision acquires strategic stake in TikTok reseller Jack of Digital
Entravision a leading global advertising, media, and ad-tech solutions company valued at $444 million announced today that it has entered into…
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