In March last year, Careem announced it was partnering with Lambda Marketing Solutions in order to launch a digital out-of-home (DOOH) ad platform. A year later, Swvl began to offer out-of-home (OOH) advertising placements on its vehicles.After Foodpanda successfully sold its own media inventory to willing advertisers, intent on driving clicks to their Pandamart listings, … Continue reading Why are apps in Pakistan launching their advertising verticals?