JazzCash hires Noorin Khan as expert in public sector partnerships

Noorin Khan, the perspicacious former project manager for the Ministry of Science and Technology, has joined JazzCash as the subject matter expert for public sector partnerships (PSP).

Ranked by Sensor Tower data as the number one most downloaded financial services app in Pakistan, JazzCash competes with EasyPaisa, UPaisa, and Zindigi, among others, in the mobile wallet, mobile payments, and branchless banking services provider space.

Based in the Southern region – which covers Sindh and Balochistan – Noorin will be the focal point for potential and existing high-value clients to develop JazzCash’s public sector portfolio, including disbursement solutions, the payment gateway, in-app payment collections. The role directly reports to JazzCash regional manager of corporate partnerships Muhammad Adnan Sarwar, while the PSP team is led by Arif Chaudhary.

The PSP team at JazzCash pursues high-value organizations for the sale of disbursement and collections solutions by integrating and onboarding large ecosystems. This team is responsible for bringing new clients on board while maintaining relationships with existing ones. The team acts as a principal point of contact between a business and its customers, identifies new markets and customer leads and pitches prospective customers, develops an understanding of the existing public sector client base, and liaises with them for upselling and making sure the operational activities are smooth.

Armed with demonstrated experience of leading challenging projects by taking end-to-end responsibility from planning to roll out within the digital financial services, space Noorin is the latest hire in this team that will apply her sound communication, presentation, and negotiation skill to meet the performance expectations for this role which are to sell JazzCash solutions.

“JazzCash is at the forefront of Pakistan’s digital revolution processing more than five million transactions daily and accounting for almost 7% of Pakistan’s GDP,” said Atyab Tahir, the CEO of JazzCash. “We aim to build a world-class fintech serving every Pakistani, from youth, SMEs, and freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of digital Pakistan.”

About JazzCash

JazzCash is Pakistan’s leading fintech with 15.5 million monthly active users, 141K merchants, and around 1.7 billion transactions in 2021. JazzCash offers a broad portfolio of branchless banking services for customers, including travel, ticketing, entertainment, money transfer, bill payments, debit card, insurance, savings, and payments for various services. For more information, please visit:

JazzCash is now considered Pakistan’s largest mobile wallet, trusted by millions. Consumers can simply install the new JazzCash app and experience seamless payments, transfer money to anyone anywhere, pay utility bills, recharge their mobile balance, subscribe to mobile packages, and much more.

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