Study: Dastgyr ranks #1 in share of voice among B2B e-commerce marketplaces

Covering 50 earned media impressions for the fiscal year 2022 across podcasts and dot com interviews & features, a new study by Founder Pakistan sought to understand which B2B-eCommerce marketplace has the top share of voice (SOV) in the Pakistani market.

The study concluded that Dastgyr had the highest SOV for the fiscal year 2022, indicating that the business has visionary storytelling and a strong grasp of the science of public relations.

A measure of the market your brand owns compared to your competitors, SOV acts as a gauge for your brand visibility and how much you dominate the conversation in your industry.

Per the T-Algorithm – the eight variables commonly found in companies worth a trillion dollars – SOV directly comes from visionary storytelling, which depends on an earned media-focused marketing strategy.

And the preferred choice of media goes to the Dawn, PYMNTS, Deal Street Asia, Tech In Asia, Bloomberg, and ProPakistani. This data excludes social media, events, podcasts, and sentiment.

A breakdown of SOV research is below.

Dastgyr’s marketing strategy, including public relations through earned media, is led by executive director Saif Ali, who recently spoke at the 92Disrupt conference in Karachi.

Replicating a talk at the Lahore conference, he shared his framework for crafting a founder’s persona.

Details of his talk – while sharing the floor with Z2C director Babar Khan Javed – can be found here.

To work with Saif Ali, apply for the Communications Associate role in his team.