Study: Dastgyr ranks #1 in share of voice among B2B e-commerce marketplaces

Covering 50 earned media impressions for the fiscal year 2022 across podcasts and dot com interviews & features, a new study by Founder Pakistan sought to understand which B2B-eCommerce marketplace has the top share of voice (SOV) in the Pakistani market.

The study concluded that Dastgyr had the highest SOV for the fiscal year 2022, indicating that the business has visionary storytelling and a strong grasp of the science of public relations.

A measure of the market your brand owns compared to your competitors, SOV acts as a gauge for your brand visibility and how much you dominate the conversation in your industry.

Per the T-Algorithm – the eight variables commonly found in companies worth a trillion dollars – SOV directly comes from visionary storytelling, which depends on an earned media-focused marketing strategy.

This focused on dot com, and podcast-based earned media.

And the preferred choice of media goes to the Dawn, PYMNTS, Deal Street Asia, Tech In Asia, Bloomberg, and ProPakistani. This data excludes social media, events, podcasts, and sentiment.

This illustrates the importance of visual and written media, covering employer branding and investment sentiment goals. The most popular podcast is Thought Behind Things, while the most popular publication was ProPakistani for the press release and earned features on RotW.

A breakdown of SOV research is below.

18th Jun 2022Is Retailo downsizing due to the global recession?Founder PakistanFALSEFALSEFALSETRUEFALSEFALSE
15th Jun 2022CEO Jazz Aamir Ibrahim & Executive Director Dastgyr Saif AliThought Behind ThingsFALSETRUEFALSEFALSEFALSEFALSE
14th Jun 2022Pakistan B2B eCommerce Startup Dastgyr Raises $37MPYMNTSFALSETRUEFALSEFALSEFALSEFALSE
7th Jun 2022Pakistan’s startup boom has triggered a “war for talent”Rest of the WorldFALSEFALSEFALSEFALSEFALSETRUE
3rd Jun 2022American VC firm Kleiner Perkins leads $17m funding in Pakistani B2B marketplace TajirDeal Street AsiaFALSEFALSEFALSEFALSETRUEFALSE
3rd Jun 20222021 — the year when Pakistani startups saw an unprecedented growth spurtDawnTRUEFALSEFALSEFALSETRUEFALSE
30th May 2022The bookkeeping gateway to digitise Pakistan’s $150 billion retail industryFounder PakistanTRUEFALSEFALSEFALSETRUETRUE
23rd May 2022Are Bazaar and Dastgyr capable of disrupting the construction value chain?Founder PakistanTRUETRUEFALSEFALSEFALSEFALSE
20th May 2022Telenor Pakistan Furthers Digital Convenience through PartnershipsProPakistaniFALSEFALSEFALSETRUEFALSEFALSE
17th May 2022Pakistan’s first startup unicorn: Tiger Global–backed Bazaar or Airlift?Rest of the WorldTRUETRUETRUETRUEFALSEFALSE
12th May 2022Jugnu Launches BNPL Through the Sarmaya Partner ProgramProPakistaniFALSEFALSETRUEFALSEFALSEFALSE
22nd Apr 2022B2B Startup Retailo Buys eCommerce Platform DXBUYPYMNTSFALSEFALSEFALSETRUEFALSEFALSE
21st Apr 2022One Under 30: Young Marketer Spotlight – Saif AliBranding In AsiaFALSETRUEFALSEFALSEFALSEFALSE
20th Apr 2022Pakistan’s B2B e-commerce firm Dastgyr raising $45m in Series A roundDeal Street AsiaFALSETRUEFALSEFALSEFALSEFALSE
3rd Apr 2022Local startups raise $163m in January-MarchDawnTRUEFALSETRUETRUEFALSEFALSE
1st Apr 2022Pakistani Startups Raise $163 Million During First Three Months of CY2022ProPakistaniTRUEFALSETRUETRUEFALSEFALSE
24th Mar 2022Jugnu enters into strategic alliance with Sary, raises $22.5mn in series AProfit MagazineFALSEFALSETRUEFALSEFALSEFALSE
14th Mar 2022Airlift Mafia: Pakistan’s buzziest startup has created a new class of foundersRest of the WorldFALSETRUEFALSEFALSEFALSEFALSE
14th Mar 2022Dragoneer, Tiger Global Lead New Funding for Pakistan’s BazaarBloombergTRUEFALSEFALSEFALSEFALSEFALSE
25th Feb 2022Muawin Announces a First-of-its-Kind B2B BNPL Partnership with RetailoProPakistaniFALSEFALSEFALSETRUEFALSEFALSE
3rd Feb 2022Startup Stories with UJBetterTechFALSEFALSEFALSETRUEFALSEFALSE
1st Feb 2022Ex-Careem execs’ startup lands $36m in series ATech In AsiaFALSEFALSEFALSETRUEFALSEFALSE
21st Dec 2021Strategic partnership: Bank Alfalah, Dastgyr to facilitate SMEsBusiness RecorderFALSETRUEFALSEFALSEFALSEFALSE
22nd Nov 2021Fastest B2B Tech Startup Ft RetailoThought Behind ThingsFALSEFALSEFALSETRUEFALSEFALSE
5th Nov 2021Startup Stories With UJBetterTechFALSEFALSETRUEFALSEFALSEFALSE
25th Oct 2021StartUp Stories with UJBetterTechFALSETRUEFALSEFALSEFALSEFALSE
11th Oct 2021Raising Millions For Your Startup Ft. DastgyrThought Behind ThingsFALSETRUEFALSEFALSEFALSEFALSE
30th Sep 2021Should we pay closer attention to Pakistan?WamdaFALSETRUEFALSEFALSEFALSEFALSE
10th Sep 2021Digitizing the Retail IndustryPakistonomyFALSEFALSEFALSETRUEFALSEFALSE
2nd Sep 2021Meezan Bank, Retailo join hands to support youth entrepreneursBOL NewsFALSEFALSEFALSETRUEFALSEFALSE
24th Aug 2021Pakistan E-commerce Startup Bazaar Raises $30 MillionBloombergTRUEFALSEFALSEFALSEFALSEFALSE
23rd Aug 2021Interview with Wahaj AhmedRetailer PakistaniFALSEFALSEFALSETRUEFALSEFALSE
23rd Aug 2021The Future of “Kiryanay Ki Dukans” Ft. Saif AliThought Behind ThingsFALSETRUEFALSEFALSEFALSEFALSE
2nd Aug 2021Focusing on the average dukanwalaDawnTRUETRUETRUETRUETRUEFALSE
25th Jul 2021Ex-Careem exec’s B2B marketplace lands $3.5m in SOSV-led roundTech In AsiaFALSETRUEFALSEFALSEFALSEFALSE
19th Jul 2021What is Venture Capital?Macro PakistaniFALSETRUEFALSEFALSEFALSEFALSE

Dastgyr’s marketing strategy, including public relations through earned media, is led by executive director Saif Ali, who recently spoke at the 92Disrupt conference in Karachi.

Replicating a talk at the Lahore conference, he shared his framework for crafting a founder’s persona.

Details of his talk – while sharing the floor with Z2C director Babar Khan Javed – can be found here.

To work with Saif Ali, apply for the Communications Associate role in his team.

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